The Value of a Brand Name in Business

The Value of a Brand Name in Business

To appreciate the value of a brand name, all one has to do is think of a few and take a moment to see how you feel about or connect with that brand. Think about Rolls Royce or Mercedes Benz or even Cadillac. Odds are you will conjure up images of expensive, upscale vehicles that are well-made. Thinking about Costco or Sam’s Club or an outlet mall and you may envision bargains, cheap or wholesale prices.

The reality is, we all have or are perceived, to some degree, as a brand. Even individuals. You have that friend who is cute, the one who is funny and the one who is perpetually late.

Yes, your small business is building a brand.

This is why it is so important to be intentional about creating the brand, or perception, you want your business to have.

Do you want your business to be perceived as an expert? Do you want your potential customers to see you as friendly, affordable or fast and efficient? How important is being trustworthy and to stand behind your work? The list of desired qualities can go on and on.

The point is that YOU should decide and steer your company to that desired reputation. If you don’t, your competition or customers will decide for you.

Building your brand starts with deciding who your target market is and how you want them to perceive you. You can’t be all things to all people. You need to decide whether you are more like Brooks Brothers or WalMart. You can choose whether you want an image of an upscale, fine dining eatery or a family burger place. Keep in mind, neither is necessarily bad. Not making the choice, however, can impede your business.

Beyond inventory, equipment, customer lists and real estate, businesses have an asset that often goes underappreciated. That is their reputation and brand name.

When it comes time to value your business, you may be surprised to realize how much that can be worth.

Are you adequately defending your business against losses from disasters and liability claims? This is potentially critical when your reputation is at stake. Business and Business Liability insurance can help. Contact us to discuss your company and how affordable business insurance can help bring you greater peace of mind. Don’t decide to say no without knowing. Get a no obligation business insurance quote today.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

From Ride-Sharing to Reality: 5 Billion-Dollar Ideas Born in the Last Decade

Billion-Dollar Babies: 5 Game-Changing Ideas Born in the Blink of an Eye

Unveiling the Different Players (and Why We’re Your Guide!)

Insurance Companies: Not All Created Equal! Find Your Perfect Match with Our Help

Beyond the Beep Beep: Unveiling the World of Supercars

Supercars: Where Luxury Meets Speed (and Million-Dollar Price Tags!)

Home Sweet Home, Protected Home: Why Upgrades Need Insurance Check-Ups

From She-Sheds to Sunrooms: How Home Improvements Impact Your Insurance Needs

Beyond Nicknames: The (Sometimes Bizarre) Tales of How American Cities Got Their Names

From Coin Flips to Greek Love: Unveiling the Hilarious Histories of City Names (and a Tip for Yours)

Small Biz Squad Unite! Why Independent Insurance Agents Are Your Secret Weapon

Ditch the Corporate Maze: Why Independent Insurance Agents Are Your Small Business Champions

Cracking the Code: Cash Value, Loan Value, Surrender Value – It’s All in the Life Insurance Policy!

Beyond the Death Benefit: Unlocking the Hidden Gems of Your Life Insurance Policy

Buckle Up for Safety: Are Cars Getting Smarter Than Crashes?

From Seatbelts to Superpowers: How Tech is Transforming Car Safety (and How You Can Benefit)

Love Your Home, Love Your Coverage: Smart Tips for Homeowners

Home Insurance Heroes: Avoid These 3 Unforeseen Disasters (and Save Money!)

From Herbie to Christine: Cars That Stole the Spotlight (and Maybe Your Heart)

Hollywood Wheels: 8 Legendary Cars That Revved Up Our Screens (and Maybe Your Insurance Needs)