How to Get Clients to Promote Your Business

How to Get Clients to Promote Your Business

It is a long-standing adage in business that the best form of advertising is “word-of-mouth”. It simply means there is no better way to spread the message about your products and services is than through one happy customer telling a prospective customer about how satisfied they are with your company.

It was not that long ago that the most used form of word-of-mouth advertising was friends or relatives asking each other about services they used or products they purchased. Radio, television and newspaper testimonials soon followed, increasing the number of people who were exposed to these positive referrals. Of course, with the advent of digital and social media, word-of-mouth advertising took another leap, spreading to forums, message boards, and business rating services where clients could share their experiences. How can you get more of your happy customers to spread the word about your business and serve as your ambassador? Here are some things to consider.

Ask.

Sounds simple enough doesn’t it? The place to start in gathering testimonials, positive reviews, posts and shares is to ask. When a customer expresses a level of satisfaction to you or an employee, view it with value and ask the client if they may be quoted or if they are willing to express their satisfaction in writing. There is absolutely nothing wrong with expressing to happy clients that you value their opinion and they are a major part of how you expand your business. While you are at it, don’t be afraid to ask for referrals.

Collect.

Collect positive comments and testimonials no matter how they are shared. Write down verbal comments and save emails and comment cards. Send out occasional surveys. Any unsolicited letters should especially be viewed as valuable.

Reach Out.

When you get a positive review or comment, reach out to the person expressing your thanks. It can also be a good time to recruit some of these commentors to serve on a customer satisfaction advisory board. You can build on the strength of this group by asking their opinion on products and services you are considering offering and even pricing structures. This is a nice compliment to them while providing valuable input for your company.

Reward.

Reward those who send customers to you with a gift, future discounts or drawing entries. Let them know you appreciate their efforts in promoting your business.

Monitor.

Businesses frequently lose customers without knowing the real reasons why. Monitor your customers and when you haven’t heard from them in a while, reach out. Find out if they’ve switched providers and why. Satisfied customers need to be monitored and nurtured. Don’t simply allow them to disappear.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

From Ride-Sharing to Reality: 5 Billion-Dollar Ideas Born in the Last Decade

Billion-Dollar Babies: 5 Game-Changing Ideas Born in the Blink of an Eye

Unveiling the Different Players (and Why We’re Your Guide!)

Insurance Companies: Not All Created Equal! Find Your Perfect Match with Our Help

Beyond the Beep Beep: Unveiling the World of Supercars

Supercars: Where Luxury Meets Speed (and Million-Dollar Price Tags!)

Home Sweet Home, Protected Home: Why Upgrades Need Insurance Check-Ups

From She-Sheds to Sunrooms: How Home Improvements Impact Your Insurance Needs

Beyond Nicknames: The (Sometimes Bizarre) Tales of How American Cities Got Their Names

From Coin Flips to Greek Love: Unveiling the Hilarious Histories of City Names (and a Tip for Yours)

Small Biz Squad Unite! Why Independent Insurance Agents Are Your Secret Weapon

Ditch the Corporate Maze: Why Independent Insurance Agents Are Your Small Business Champions

Cracking the Code: Cash Value, Loan Value, Surrender Value – It’s All in the Life Insurance Policy!

Beyond the Death Benefit: Unlocking the Hidden Gems of Your Life Insurance Policy

Buckle Up for Safety: Are Cars Getting Smarter Than Crashes?

From Seatbelts to Superpowers: How Tech is Transforming Car Safety (and How You Can Benefit)

Love Your Home, Love Your Coverage: Smart Tips for Homeowners

Home Insurance Heroes: Avoid These 3 Unforeseen Disasters (and Save Money!)

From Herbie to Christine: Cars That Stole the Spotlight (and Maybe Your Heart)

Hollywood Wheels: 8 Legendary Cars That Revved Up Our Screens (and Maybe Your Insurance Needs)