Nobody Needs a Drill Bit

Nobody Needs a Drill Bit

There’s an old story that explains that while nobody wants them, millions of drill bits are sold every year. The reason? What people really want is a hole. The drill bit just facilitates that.

Another story talks about one of the mistakes railroads made was thinking they were in the railroad business when, in fact, they were in the transportation and shipping business.

The point is, we can take for granted the business we are in or what people are really buying for us.

There are plenty of other examples.

Lawyers may at first glance appear to be in the legal industry. A closer look may show that what they really are doing is helping clients find justice.

Meal delivery services have done a superb job at this. First, they know they aren’t selling food deliveries, but people are paying for the convenience of having a prepared meal brought to their door. People are even willing to pay extra for the service. At the same time, they have marketed themselves to drivers that they are not delivering food, but are choosing their own work hours and schedule. People who would never have considered delivering pizza have signed up to deliver meals of all types on their own schedule at their own pace.

Sometimes businesses even confuse who they are competing against. A jeweler may think he’s competing with other jewelers when, in fact, he may be competing with other purchases like travel, new furniture or even an upgraded vehicle.

The same can happen with insurance. We may believe we are marketing loss prevention services or financial protection when, in fact, what we are delivering is peace of mind. This is particularly true in business insurance.

Sure, there are important financial considerations to keep in mind when buying business insurance and it is a prudent purchase, but what you really get with business insurance is peace of mind.

A solid business insurance plan can help you sleep better, worry less, and allow you to focus on the operation of your business. That can be well worth the investment.

Stay focused on your business, no matter what it may be. Business insurance can help you do that. Connect with us to discuss your business and how we could best assist you.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Non-Profits Need Protection Too! Safeguarding Your Good Works with Insurance

Non-Profits and Insurance: Myths Busted! Protecting Your Good Works

Beyond the Grave: Burial Insurance vs. Life Insurance Explained

Don’t Be Buried by Confusion: Understanding Burial and Life Insurance

Cracking the Code: Your Car’s VIN and What It Means to You

VIN Decoder Ring: Unveiling the Mysteries of Your Car’s Identification Number

The Aftermath: Proving Your Possessions After a Disaster

Homeowner’s Insurance Hero: How to Prepare for a Claim Before Disaster Strikes

Lost in Translation: Skills of the Past That Young People Might Miss Out On

From Fax Machines to Fancy Footwork: 6 Skills Younger Generations Might Not Have

Beyond the Box Truck: When Does Your Business Need Special Vehicle Insurance?

Business on the Move? Don’t Get Stuck Without the Right Vehicle Insurance

From Bronze Age to Boomers: How Life Expectancy Went From Meh to Magnificent

How Long Will You Live? A Look at Life Expectancy Throughout History (and Why You Might Need Life Insurance)

From Chauffeur to Cheerleader: The Teen Driver’s (and Parent’s!) Guide to Car-Buying Chaos

Teen Driver on the Horizon? This Guide Will Steer You Through Car-Buying Chaos

When Branches Become Brawls: Who Pays When a Tree Attacks Your House?

Neighborly Nightmare: Tree Trouble and Your Homeowner’s Insurance

From Pet Rocks to Pokémania: A Funtastic Journey Through 50 Years of Fads

A Look Back, and a Look Forward