Nobody Needs a Drill Bit

Nobody Needs a Drill Bit

There’s an old story that explains that while nobody wants them, millions of drill bits are sold every year. The reason? What people really want is a hole. The drill bit just facilitates that.

Another story talks about one of the mistakes railroads made was thinking they were in the railroad business when, in fact, they were in the transportation and shipping business.

The point is, we can take for granted the business we are in or what people are really buying for us.

There are plenty of other examples.

Lawyers may at first glance appear to be in the legal industry. A closer look may show that what they really are doing is helping clients find justice.

Meal delivery services have done a superb job at this. First, they know they aren’t selling food deliveries, but people are paying for the convenience of having a prepared meal brought to their door. People are even willing to pay extra for the service. At the same time, they have marketed themselves to drivers that they are not delivering food, but are choosing their own work hours and schedule. People who would never have considered delivering pizza have signed up to deliver meals of all types on their own schedule at their own pace.

Sometimes businesses even confuse who they are competing against. A jeweler may think he’s competing with other jewelers when, in fact, he may be competing with other purchases like travel, new furniture or even an upgraded vehicle.

The same can happen with insurance. We may believe we are marketing loss prevention services or financial protection when, in fact, what we are delivering is peace of mind. This is particularly true in business insurance.

Sure, there are important financial considerations to keep in mind when buying business insurance and it is a prudent purchase, but what you really get with business insurance is peace of mind.

A solid business insurance plan can help you sleep better, worry less, and allow you to focus on the operation of your business. That can be well worth the investment.

Stay focused on your business, no matter what it may be. Business insurance can help you do that. Connect with us to discuss your business and how we could best assist you.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Search All Blogs

Search
Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Search
Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

The First Airports and Early Air Travel

If You Think Air Travel Is a Challenge Today…

What Did You Do For Your First Job?

First Work Experiences Can Teach Us Quite a Bit

Life’s Life Insurance Reminders

Events That Can Remind Us to Check Our Life Insurance

Five Things to Know About That New Car Before You Buy It

Sure you want your next car to be affordable, reliable and to look good. But here’s what else you should be concerned about.

7 Definitions to Know Before Buying Home Insurance

Home Insurance Doesn’t Have to be Confusing

Things You May Not Realize You Can Do In Michigan

There’s More to Michigan Than Meets the Eye

Nurturing Your Small Business

Taking Steps to Ensure the Future of Your Young Company

What Do You Do With Your Spare Time?

Do You Find Yourself Doing the Same Things?

The Art of the Car: Famous Car Designers You Likely Never Heard of

The Unknown Names Behind Some of the World’s Great Car Designs

Why Paying Home Insurance with Your Tax and Mortgage Payment May Not Be a Good Idea

How Much Is Convenience Costing You