Thoughts About Naming a New Business
Thoughts About Naming a New Business
Do you have a small business? You probably remember exactly why you named it what you did. There are multiple approaches to naming a business, ranging from the practical to the personal. Here’s a look at some of those approaches and the positive and negative aspects of each.
A Family Focused Name
Family associated names can convey a personal approach. They tend to put your reputation on the line. Example names could include last names like โSmith’s Plumbing and Heatingโ or โJones and Sons Landscaping.โ
First Name Companies
It couldn’t get any more homespun or friendly than naming a business after the primary stakeholder. There’s something simple and attractive about names like โLisa’s Pet Grooming,โ โMark’s Electric,โ or โSteveโs Storage.โ
Alphabetically Friendly
When the yellow pages were a critical source for finding products and services, some businesses chose an alphabetically-friendly name to keep their name at the top of their business category. It is why companies use โA-1,โ โAAA,โ โAcme,โ or โApexโ in their business names. With digital searches, it is less critical today, but many still subscribe to the practice.
Community Focus
Since many search by product name and location today, community names are playing a role in business names. โSmithville Plumbing,โ โAnytime Real Estate,โ or โSmallville Remodelingโ could pay dividends.
Names That Convey Size and Strength
Small businesses can often benefit from creating an impression of size and experience. โGold Metal Roofing,โ โLegacy Bookkeeping and Accounting,โ and โFive-Star Landscapingโ are a few examples.
A business name can help with branding and can even make a company easier to transfer or sell in the future. It is worth giving some serious thought and research to.
If you have a business, is it being protected through business insurance? We can help. Connect with us and let’s discuss your business and its risks. We will search our network of companies to craft a business insurance policy to fit your needs and your budget. Connect with us to get started today. You took the time to carefully name your business. Now it is time to carefully protect it.
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