The Interesting Story of Harry Gordon Selfridge

The Interesting Story of Harry Gordon Selfridge

If you’ve never heard the name Harry Gordon Selfridge, you shouldn’t be concerned. Although quite famous in England in the early 20th Century, Selfridge is a relatively obscure figure in history with the exception of one phrase. Selfridge is credited with coining the saying “The customer is always right.”

You see, Harry Gordon Selfridge started a department store in London in 1909, a time when Marshall Fields and Sears-Roebuck where dominating the American market. Selfridge created the slogan as a way to assure his customers they would always be taken care of. But aside from his creating a world-famous slogan and a successful department store (at least at that time), Selfridge was an interesting character noted for some out-of-the-box exploits. Here are a few.

He was born in Wisconsin. Yes, in spite of his success in building a department store fortune in London, Selfridge was actually born in Wisconsin and raised in Jackson, Michigan.

He was called the “Earl of Oxford Street.” He built his department store at the unfashionable west end of Oxford Street in London, earning him the moniker.

He worked hard but was also fortunate. He worked as a stock-boy at Marshall Fields in Chicago and eventually became a partner after 25 years. He started his London department store after marrying into a wealthy Chicago family in the early 1900s.

He promoted the concept of shopping for the pleasure of it. Selfridge created “departments” in his store where he intended people to spend lots of time. He even had reading rooms, a first aid station, a restaurant and library.

He tried to get his own subway stop. He knew a subway stop close to his front door would be a huge boost to business. He wasn’t able to accomplish that.

He did get #1 as the store’s telephone number. He may not have gotten his subway stop, but he did successfully lobby to get General 1 as the store’s telephone number.

Selfridge’s extravagant lifestyle ended up costing him. While Selfridge prospered during World War I, the great depression, mounting debt, a lavish lifestyle and unpaid taxes did him in. His own board of directors voted him out in 1941.

So what of Selfridge’s “The Customer is Always Right” mantra? It too, has been largely discredited over time as being too simplistic and unrealistic. It worked for Harry Gordon Selfridge, however…until it didn’t.

If you want to be assured you are getting the best value in insurance, compare. We can help. Contact our independent insurance agents for a no-cost insurance review and price quote. We look forward to assisting you.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Renters Insurance: Your Secret Weapon Against Disaster (and Burglars!)

Beyond Broken Leases: Why Renters Insurance is Your Best Friend (and How to Get a Great Deal)

Flappers, Flights & Fizzy Fridays: The Roaring Twenties You Never Knew

Dive into the 1920s beyond the speakeasies! Explore the decade’s social shifts, technological marvels, and surprising connections to modern times.

Bundle Up and Save! The Ins and Outs of Business Insurance

Unsure about business insurance? Don’t be! Learn how bundling different coverages protects your company and puts money back in your pocket.

Life Insurance Myths Busted: Unveiling the Simple Truths Behind Financial Security

Considering life insurance but confused by the myths? We clear the air on common misconceptions and show you how to get simple, affordable coverage.

Buckle Up for Savings: How Car Safety Ratings Save You Money

Crash Test Your Cash Flow: How Car Safety Ratings Impact Insurance Rates

Pool Paradise or Premium Pain? The Splashing Truth About Pool Insurance

Dive into Savings: How Pools Affect Homeowners Insurance (and How to Stay Afloat)

Lights, Camera, Action! Exploring the Real-World Locations of Your Favorite Films

Exploring the Real-World Locations of Your Favorite Films

From PJs to Productivity: Mastering the Work-From-Home Hustle

Ditch the Commute, Keep the Cash: Working From Home Hacks for Peak Performance

The Farewell Financial: Planning a Peaceful Goodbye

Beyond Goodbyes: A Guide to Navigating Funeral Costs and Life Insurance

From Death Traps to Death Beaters: How Cars Became Surprisingly Safe

Buckle Up and Breathe Easy: Unveiling the Hidden Heroes of Car Safety