Five Cost-Effective Marketing Ideas for a Small Business

Five Cost-Effective Marketing Ideas for a Small Business

If you have a small business, you understand the importance of name recognition and keeping new prospects and customers flowing in. You are also probably faced with minimal resources when it comes to advertising and marketing. Here are five cost-effective marketing ideas small business can use to gain more attention and customers.

  1. If you have a storefront, maximize use of the space available. There are advantages and disadvantages to a bricks and mortar location. One of the benefits is the visibility it provides you. Make use of sidewalk and window signage to gain attention. Have brochures, your own coupons and business cards available at the counter or check-out area. Keep in-store displays attractive and provide attentive service.
  2. Build an email contact list. Many potential customers are more than willing to provide their email address for an incentive. It may be an entry for a prize or an instant discount. Start building an email marketing list and carefully utilize it to announce sales and promotions or to send digital email coupons. Email is an extremely cost-effective way to keep your company in front of prospects and to stay connected with customers.
  3. Co-promote with like-minded businesses with a similar target audience. Build mutually beneficial relationships with other businesses who have the same target audience. Mortgage brokers can work with real estate agents, jewelers with wedding cake bakers and home improvement contractors with furniture or appliance stores. Share the costs or flyers and advertising and work on a referral network.
  4. Use social media and content marketing. Start a blog about your area of specialty. Build your reputation as an expert in your field. Use social marketing to promote the blog and your business. Set aside time each week to freshen your social media and blog content and to respond to comments and emails. Create short videos about your product and services and upload online.
  5. Get involved. You can easily increase the visibility of your business by participating in civic events and creating a fundraiser for a favored charity or non-profit. Encourage staff to get involved. Community involvement is the right thing to do and it can increase your visibility and improve your reputation.

Are you getting the most from your business insurance plan? Are you overpaying? How would you know? We invite you to contact one of our independent business insurance specialists for a business insurance review and price quote. There’s no-obligation and nothing to lose. Contact us to discuss your business today!


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Search All Blogs

Search
Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Search
Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Why Coin Collecting Is Still A Terrific and Educational Hobby for Kids

It’s an Inexpensive, Fun Way to Occupy Time While Learning

Why You Should Have an Annual Business Insurance Review

An Annual Business Insurance Review Just May Help Your Bottom Line

The Two Biggest Factors That Make Life Insurance Rates Increase

Age and Health Are the Biggest Contributors to Increasing Life Insurance Costs

The Great Recreational Vehicle Revival

RVs Are Opening Up New Recreational Opportunities for Families

Want to Add Value to Your Home? Consider Upgrading Your Landscaping

You may be surprised with what a little investment in some landscaping around your home can make. Try these do-it-yourself ideas!

Weird Stuff You May Not Know About Grocery Shopping

These Grocery Shopping Statistics May Surprise You

Tapping Into The Genius of Your Staff to Make Your Business Better

What Your Employees Know Can Help You….If You Ask

Life Insurance: Buy What You Can Afford

Buying a Large Amount of Life Insurance May Be Pointless If You Can’t Afford It

The 10% Rule: Should You Drop Your Comprehensive & Collision Insurance?

Are You Paying More for Auto Insurance Than You Need To?

This Biggest Cause of House Fires May Surprise You

The Threat is Lower Today, But House Fires are Still a Problem

Leave a Comment