Sharpening the Marketing Axe For Your Business

Sharpening the Marketing Axe For Your Business

Abraham Lincoln has been credited with saying, “If I only had an hour to chop down a tree, I would spend the first 45 minutes sharpening my ax.” The point being, of course, that preparation is key when starting a project. Being prepared will make you more efficient and effective.

The same can be said for marketing your small to mid-sized business. Have you spent enough time “sharpening your ax?”

The fact is that some business owners are so busy keeping the lights on, employees paid, and managing inventory that their marketing edge may have become a bit dull.

Here are some tips on staying sharp when it comes to your marketing.

Clearly Define Your Target Market

Know who your customers are, and it will give you a good idea as to who your potential customers are. What is their age? Gender? Education level? Income? What do they like to do?

Know Who You Are

Are you focused on customer service? Experienced? Are you fast, professional, or focused on the budget? Are you nurturing that image or fighting it?

Build Your Brand Through Consistency

Make sure your messages and images are compatible. If you don’t have a tagline, think about creating one. Do you use the same font and colors in print ads and fliers? Do you have a logo? Use it consistently on business cards, vehicles, letterheads, and coupons.

Update Your Digital Marketing Efforts

Is your website up-to-date and mobile-friendly? Are you keeping up with social media and online reputation management? Have you built an email contact list? It is easy to fall behind in digital marketing, but when done well, it can funnel a stream of potential customers right to you.

Create a Marketing Budget

If you don’t budget for your marketing, it can be too easy to ignore it. Create a budget for your advertising and try to stick to it. Make sure you are providing enough fuel to be successful. Don’t confuse donations with marketing. Buying space in the local high school yearbook is more of a donation than advertising.

Sharpening your marketing ax means giving it more thought and being intentional about it. It is one of the best things you can do to increase your business.

Is your business properly insured? We can help. Connect with us and let’s discuss your company and your risks. We can even compare rates from our network of companies to get you a competitive plan. Contact us today.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Life Insurance Claims: Demystifying the Process (So You Can Get What You’re Owed)

Life Insurance Claims: A Simple Guide to Getting What You Deserve

Selling Your Used Car? Polish It Up, Snap It Up, and Sell It Smart!

Conquering the Used Car Sale: A Guide to Getting Top Dollar

Curb Appeal on a Budget: From Bland Yard to Backyard Bliss

Landscaping Magic: Unveiling the Budget-Friendly Path to a Stunning Home Exterior

Beyond “Hey Jude”: Decoding the Inspiration Behind Beatles Classics

From Bathroom Window Break-Ins to Beer Heirs: The Untold Stories Behind Beloved Beatles Songs

Building Your Business Dream? Don’t Forget the Safety Net: Protecting Your Thriving Venture

From Market Mayhem to Natural Disasters: How to Protect Your Thriving Business

Life Changes? Don’t Forget Your Life Insurance! A Guide to Keeping Your Beneficiaries Up-to-Date

Life’s Milestones and Your Life Insurance Beneficiary: Why Regular Reviews Are Crucial

Deciphering Your Dashboard: A Fun Guide to Car Abbreviations & Beyond!

From MPG to ZEV: Demystifying Car Abbreviations & Understanding What They Mean for You

5 Unexpected Ways to Save Energy at Home

Save Money, Save the Planet: Fun & Easy Hacks to Slash Your Energy Bill

So Wrong, They’re Right? Cult Classics That Critics Couldn’t Stand

From Panned to Beloved: Movies Reviewers Initially Hated (But You Probably Love)

Slashing Business Insurance Costs: 5 Ways to Be a Budget-Slaying Superhero

Business Insurance on a Budget? It’s Possible! 5 Ways to Save without Sacrificing Coverage