Insurance Term of the Day: Preferred Risk

The term preferred risk sounds kind of like an oxymoron, wouldn’t you say? How could anyone “prefer” a risk?
Well, for insurance companies, the whole business revolves around the concept of risk. When you risk something, you’re doing something with the hopes that nothing will go wrong. That’s how insurance companies view you. You are a risk that they are taking on as their responsibility. The agreement you make via contract between you and your insurance carrier is basically saying that you will pay a specific amount in premium. In return, depending on the circumstances, the carrier is financially responsible for replacing your insured assets up to a certain limit (unless the asset is specifically excluded in the agreed contract.) This also applies to bodily injury and liability claims.
This is a huge risk for insurance because they never know when/if you will have a claim or just how costly it could be. For example, say you’re at fault in an auto accident in which you critically injured the other driver. The medical bills are maxed out at $75,000 that your insurance company is now responsible for paying (given that you have enough coverage.) Imagine how long you’d have to work to personally save up that much money and imagine how many things you could buy for that price. The insurance company loses a lot from just one claim like that. Again, how can there really be a “preferred risk”?
A preferred risk is a policyholder with an ideal background. Living in an area of light traffic and few traffic accidents reported, with a perfect driving record makes you a preferred risk. This is because the likelihood of you filing a claim is significantly less than someone in a high trafficked area with speeding tickets. Being a preferred risk typically means cheaper premiums.
Are YOU a preferred risk?
Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder
Search All Blogs
Search All Blogs
Read More Insurance Blogs
National Pet Day: Ensuring Your Life Insurance Includes a Plan for Your Pets
Who will care for your pet if you aren’t there? This National Pet Day, discover how to use Life Insurance to fund a Pet Trust and protect your best friend.
Spring Clean Your Beneficiaries: A New Quarter Checklist for Life Insurance
As we enter the second quarter of 2026, it’s time for a 5-minute life insurance audit. Ensure your coverage matches your family’s newest milestones.
The March Deadline: Understanding Your Life Insurance “Conversion” Window
Is your term life insurance expiring soon? Learn how to “convert” your policy into permanent coverage this March without a new medical exam.
The Paperless Legacy: Managing Your Digital Assets and Insurance Logins this Spring
Can your family find your policy? Use this first week of Spring to organize your digital insurance documents and legacy passwords.
Spring Into Health: Why Your March Physical is the Best Time to Lock in Life Insurance Rates
Getting your Spring physical? Learn how your health stats determine your life insurance premiums and how to “ladder” your coverage for better value.
The Ultimate Spring Cleaning: Why March is the Month to Audit Your Life Insurance Beneficiaries
Don’t just clean your closets this March. Ensure your life insurance beneficiaries are up to date to protect your family’s future.
The Business “Prenup”: Why Business Partners Need Life Insurance in February
Love your business partner? Protect your company with a Life Insurance-funded Buy-Sell agreement to ensure the business survives the unexpected.
New Life, New Responsibility: Why a February Arrival Means Updating Your Policy
Welcoming a new family member this February? It’s time to move life insurance to the top of your to-do list to ensure your child’s future is secure.
A Presidential Legacy: Using Life Insurance to Fund Your Charitable Vision
What will your legacy be? Learn how to use life insurance to make a significant charitable impact this Presidents’ Day without depleting your current savings.
A Gift Beyond Roses: Why Life Insurance is the Ultimate Expression of Valentine’s Day Love
Roses fade, but financial security lasts. Discover why life insurance is the most selfless Valentine’s Day gift you can give your family this year.
