The Story Behind Some Iconic Automobile Logos

The Story Behind Some Iconic Automobile Logos

Automobiles are often identified by the shapes, sizes, colors and images that are featured in their logos. Logos are created to say a lot in a little space and can even help cut through language barriers. Some of these logos come with elaborate stories, others are straight-forward.

There’s often more to them than we may realize. Here is a look at some iconic automobile manufacturer logos and the stories and meaning behind them.

FORD

The simple script Ford logo with a blue background contained in an oval has remained essentially the same since 1912. It was created by engineer/designer Childe Harold Wills, who was a friend of Ford’s. He borrowed the font from his own business cards. People often ask what is the meaning of the small “e” formed at the top of the capital “F” in Ford. It is simply just part of the original calligraphy and has no special meaning. In spite of persistent stories, it is not Henry Ford’s signature either.

Chevrolet

The origin of the famous Chevrolet “bowtie” logo is said to come from the co-founder himself, William C. Durant. He was a world traveler and later said he first saw the design repeated on some wallpaper in a Paris hotel in about 1908. He tore off a piece of the wallpaper, saving it for use in 1913 as part of the Chevrolet logo.

Mercedes-Benz

The simple, yet elegant three-pointed star in a circle used by Mercedes-Benz for over a century was brought to the company by sons of one of its original principals, Adolf and Paul Daimler. The star is said to represent their goal of world motorization domination when it came to land, sea and air. The logo continues to represent excellence in engineering.

No matter the logo on the car you drive, you could be paying more than necessary for your automobile insurance. This possibility increases the longer you have had your current insurance without comparing pricing. We can help. Our independent auto insurance agents are qualified and capable of comparing rates from multiple companies. Comparing your current rates with those of companies within our large network, we could save you significantly. Contact us today for your no-obligation automobile insurance quote. It could mean big savings!


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Search All Blogs

Generic filters

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters

Read More Blogs

The October Promise: A Time to Secure Your Family’s Future

A thoughtful guide to understanding life insurance and securing your family’s future.

October Driving Prep: Get Your Car and Your Policy Ready for Fall

A guide to preparing your car and auto insurance for the fall season.

The October Home Check-Up: Securing Your Home for the Fall Season

A guide to fall home maintenance and home insurance review for the month of October.

The Wanderer’s Playbook: The Art of Traveling on a Budget

A practical guide to finding and saving money on travel adventures.

The Entrepreneur’s Toolkit: From Startup to Success, Insuring Every Step of the Journey

A phase-by-phase guide for entrepreneurs on the essential business insurance policies they need.

Beyond a Payout: How Life Insurance is a Living Financial Tool

A guide to how life insurance can be a living financial tool, with a focus on its cash value component.

The Driver’s Playbook: How to Maximize Your Auto Insurance Benefits

A playbook for drivers, revealing key policy benefits and strategies to get the most from your auto insurance.

Beyond the Big House: Uncovering the Hidden Value in Home Insurance

A deep dive into the valuable but often overlooked components of a home insurance policy.

The Thrill of the Grill: A Masterclass in BBQ Perfection

An ultimate guide to mastering grilling and barbecue, with tips, techniques, and delicious recipes.

The Entrepreneur’s Armor: A Guide to Protecting Your Business

A crucial guide to business insurance, covering essential policies and strategies for entrepreneurs.