The Story Behind Some Iconic Automobile Logos

The Story Behind Some Iconic Automobile Logos

Automobiles are often identified by the shapes, sizes, colors and images that are featured in their logos. Logos are created to say a lot in a little space and can even help cut through language barriers. Some of these logos come with elaborate stories, others are straight-forward.

There’s often more to them than we may realize. Here is a look at some iconic automobile manufacturer logos and the stories and meaning behind them.

FORD

The simple script Ford logo with a blue background contained in an oval has remained essentially the same since 1912. It was created by engineer/designer Childe Harold Wills, who was a friend of Ford’s. He borrowed the font from his own business cards. People often ask what is the meaning of the small “e” formed at the top of the capital “F” in Ford. It is simply just part of the original calligraphy and has no special meaning. In spite of persistent stories, it is not Henry Ford’s signature either.

Chevrolet

The origin of the famous Chevrolet “bowtie” logo is said to come from the co-founder himself, William C. Durant. He was a world traveler and later said he first saw the design repeated on some wallpaper in a Paris hotel in about 1908. He tore off a piece of the wallpaper, saving it for use in 1913 as part of the Chevrolet logo.

Mercedes-Benz

The simple, yet elegant three-pointed star in a circle used by Mercedes-Benz for over a century was brought to the company by sons of one of its original principals, Adolf and Paul Daimler. The star is said to represent their goal of world motorization domination when it came to land, sea and air. The logo continues to represent excellence in engineering.

No matter the logo on the car you drive, you could be paying more than necessary for your automobile insurance. This possibility increases the longer you have had your current insurance without comparing pricing. We can help. Our independent auto insurance agents are qualified and capable of comparing rates from multiple companies. Comparing your current rates with those of companies within our large network, we could save you significantly. Contact us today for your no-obligation automobile insurance quote. It could mean big savings!


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Search All Blogs

Generic filters

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters

Read More Blogs

Your Perfect Beach Day: Tips for Effortless Fun in the Sun

Easy tips for a perfect, stress-free beach day.

Peace of Mind for Your Business: Key Moments When Insurance Pays Off

Business insurance: essential protection for common challenges.

Navigating Life Insurance: 5 Common Mistakes to Avoid for Your Financial Future

Avoid these 5 common mistakes when buying life insurance.

Your Car’s Health Check: A DIY Guide to Safety and Maintenance

Simple DIY car checks for safety and maintenance.

Budget-Friendly Home Upgrades: 4 Ways to Boost Your Home’s Value and Appeal

Boost home value on a budget with these 4 DIY upgrades.

From Cutting-Edge to Clutter: Modern Antiques Hiding in Your Home

Uncover the surprising “antiques” in your tech drawer.

Unlocking Customer Loyalty with Smart Data

Turn customer data into your business superpower.

Is There an Age Limit for Life Insurance? Understanding Your Options

The truth about age and life insurance eligibility.

5 Automotive Icons That Sounded Destined for Greatness

Uncover the powerful names behind legendary cars.

7 Surprising Facts You Didn’t Know About Home Insurance

Unexpected insights into the world of home and renters insurance.