From Keychains to Keyless Entry: The Evolution of Auto Industry Promo Items

From Keychains to Keyless Entry: The Evolution of Auto Industry Promo Items

The automotive industry has a rich history of promotional giveaways, from the practical to the peculiar. These items were once ubiquitous, found in glove compartments, ashtrays, and even on keyrings. However, as consumer habits and technology have evolved, so too have the types of promotional items offered by car-related businesses. Let’s take a nostalgic look at some of these forgotten treasures.

The Humble Keychain

In the heyday of the automobile, keychains were essential accessories. Car dealerships, repair shops, and even gas stations would often offer branded keychains as promotional items. These small trinkets were practical and affordable, making them popular choices for businesses looking to increase brand visibility. With the rise of keyless entry systems, however, the demand for keychains has dwindled significantly.

Road Maps: A Navigator’s Best Friend

Before the advent of GPS, road maps were indispensable for long journeys. Gas stations, especially those affiliated with major oil companies, would often distribute detailed maps featuring their locations. These maps were typically large, cumbersome, and prone to getting lost or damaged. While digital maps have replaced their paper counterparts, they still serve as a reminder of a time when planning a road trip was a more complex affair.

Litter Bags: A Brief but Unsightly Trend

In response to growing concerns about litter, car manufacturers and other businesses began offering litter bags as promotional items in the 1970s. These bags were designed to hang from the dashboard, providing a convenient place to dispose of trash. Unfortunately, they often became unsightly eyesores, contributing to the cluttered look of many car interiors. As recycling programs became more widespread and cars became equipped with more cup holders, the need for litter bags diminished.

Matchbooks: A Fiery Promotional Tool

Matchbooks were once a common sight in cars, filled with advertisements for everything from gas stations to restaurants. The compact size and portability of matchbooks made them ideal for promoting businesses, and they were often collected by enthusiasts. However, with the decline in smoking and the rise of disposable lighters, matchbooks have become increasingly rare.

Ashtrays: A Smoky Relic

Ashtrays were another popular promotional item for car-related businesses. They came in a variety of shapes and sizes, often featuring the company logo prominently displayed. However, as public awareness of the health risks of smoking grew, the association with ashtrays became less desirable for many companies.

Postcards: A Message from the Road

Motels and tourist attractions often offered postcards as promotional items. These postcards typically featured images of the location and could be mailed to friends and family. With the rise of social media and digital photography, the popularity of postcards has declined significantly.

While these promotional items may seem outdated, they played a significant role in shaping the automotive industry and the way we interact with cars. As technology continues to evolve, it’s likely that we will see new and innovative promotional items emerge in the years to come.

Disclaimer: This blog post is intended for informational purposes only and does not constitute any form of advertising or promotion.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Search All Blogs

Generic filters

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters

Read More Blogs

Faded Glory: Remembering the Sports That Once Ruled Our World

Remember when these sports were huge? Take a trip down memory lane with harness racing, bowling, boxing, and poker, and explore their shift in popularity.

Shielding Your Dream: Essential Insurable Risks Every Small Business Faces

Protect your small business! Understand key insurable risks like liability, vandalism, theft, employee injuries, and business interruption, and how insurance can help.

Finding Your Financial Foundation: Understanding the Minimum Life Insurance You Need

What’s the minimum life insurance you really need? Learn about covering final expenses, debts, and providing immediate financial relief for your family.

The Century-Long Rumble: The Epic Rivalry Between Ford and Chevy

Relive the classic Ford vs. Chevy rivalry, from the Model T era to the Mustang vs. Camaro showdown and today’s truck dominance.

Living Large: Peeking at the United States’ Most Outlandishly Expensive Homes

Explore the incredible world of ultra-luxury real estate with a look at some of the most expensive homes recently sold in the United States.

Curious Origins: Unraveling the Stories Behind Everyday Phrases

Uncover the surprising stories behind everyday phrases like “holy Toledo,” “crocodile tears,” “jaywalking,” and more!

The Unprotected Majority: Why Business Insurance Isn’t a Luxury, It’s a Necessity

Don’t gamble with your business! Learn why business insurance is a critical investment, not a luxury, and how affordable coverage can safeguard your future.

Declutter Your Life: Beyond the Physical to a More Streamlined Existence

Tired of clutter? Discover actionable tips to declutter not just your belongings, but also your finances and digital life for a more streamlined and stress-free life.

Decoding the Fine Print: 4 Essential Auto Insurance Terms You Need to Know

Demystify auto insurance! Understand the real meaning behind state minimums, uninsured motorist, no-fault, and full coverage to protect yourself on the road.

Apartment Living Made Easy: Essential Tips for a Smooth Move and Happy Tenancy

Moving into an apartment? Get smart with these essential tips on landlords, leases, parking, documentation, and the crucial need for renters insurance.