Weighing Desire For Gain vs Fear of Loss

Weighing Desire For Gain vs Fear of Loss

The desire for gain can be a very powerful force in human nature. It can motivate us to go to college for years, save up for a house and even exercise daily. It can even cause us to take shortcuts, sometimes, when it comes to getting what we want. Using credit cards for example. This is where fear of loss can be helpful. It can help balance our desire for gain by keeping us from paying 18-20% interest on those credit cards or buying a more expensive car than we should.

The desire for gain and fear of loss are tug-of-war like forces that, hopefully, keep us on the path to good, solid decision making. Insurance is a good example of that. It may not always be easy making life insurance, car insurance and homeowners’ insurance payments but a healthy fear of loss makes it important to protect the things, and people, of value in our lives. If we decide, for example, that getting a jet-ski is more important than life insurance to protect our family, that decision may not prove to be the best.

It is terrific to be motivated by a desire for gain. We all want a better life with more creature comforts, nice vacations and an enjoyable retirement. But it shouldn’t come at the expense of building a solid foundation for your financial future and protecting it with loss prevention products like life, car and home insurance.

That being said, it is still important to shop for value in these products, and that’s where our independent insurance agents play a key role. They don’t just represent a single brand, but have access to multiple insurance companies. This ability to “shop and compare” for their client’s gives them a clear edge when it comes to building an efficient, affordable, insurance plan.

Let us help you manage life’s perils while helping you achieve your financial goals. We can help you make better decisions while getting the best value for your insurance dollars. Contact us and get started on building your solid financial future.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters
Exact matches only
Search in title
Search in content
Search in excerpt

When Branches Become Brawls: Who Pays When a Tree Attacks Your House?

Neighborly Nightmare: Tree Trouble and Your Homeowner’s Insurance

From Pet Rocks to Pokémania: A Funtastic Journey Through 50 Years of Fads

A Look Back, and a Look Forward

Don’t Be a Sitting Duck: Essential Cybersecurity Tips for Small Businesses

Don’t Leave Your Data Unlocked: Cybersecurity isn’t just about online threats.

Beyond “My Beloved Spouse”: A Guide to Choosing Your Life Insurance Beneficiary

The Beneficiary Bunch: Understanding Your Options

Rental Car Roulette: Should You Spin the Wheel on Extra Insurance?

Should You Spin the Wheel on Extra Insurance?

Bundling Up Your Homeowners Insurance: A Money-Saving Masterclass (or Myth?)

So, Should You Bundle? The Million-Dollar Question…

Bringing Home Baby: A Guide to Navigating the Joyful Chaos

Beyond the Bump: Embracing the Joys and Challenges of First-Time Parenthood

See It All, Secure It All: The Hidden Benefits of Video Surveillance for Your Business

Beyond Security Cameras: Unveiling the Hidden Gems of Video Surveillance for Businesses

Life on the Edge? How Your Hobbies Can Affect Your Life Insurance Rates

Beyond the Premium: Unveiling the Unexpected Links Between Hobbies and Life Insurance

The Costly Consequences of a DUI: Beyond the Backlash

Behind the Bars, Behind the Wheel: The Shocking Price Tag of a DUI