Positioning Yourself as an Expert in Your Business

Positioning Yourself as an Expert in Your Business

One of the best things you can do to ensure the success of your business is positioning it, and you, as experts in your industry. Consumers seek out the help of those they perceive as knowledgeable and knowledge builds trust. When it came to their business acumen in the past, some business owners took the “If I told you I would have to kill you” approach to their expertise. Today, more businesses and their owners are realizing the value of sharing that knowledge.

Here are some steps you can take to position yourself as an expert in your business.

Start a Business Related Blog

A blog is one of the best ways to communicate with those interested in your product and services. Provide tips, tricks and advice. Offer insider tricks and ways to use your product or service more effectively. Make sure you promote your blog and its latest topics on your website and social media. Send emails out promoting your latest blog. Blog content will also eventually help you improve your search engine rankings.

Offer to Write a Column for Your Local Newspaper

Many local newspapers appreciate getting local content for free. If not, offer to “sponsor” a “How To” article each week. Readers will eventually view you as the “go to” person in your market.

Film a Series of Short Videos

Creating your own video channel and creating quality content is easier than ever. Demonstrate products and show viewers how to get more value from them. “How To” videos are extremely popular. The more knowledge you can share, the more of an expert you will appear to be.

Write News Stories on Timely Topics

If there is an event in the news that impacts your industry, write a short news story about it and submit it to local media. You can provide advice on how to avoid scams, how to take advantage of market situations and where to come for help!

Offer to Speak at Local Service Clubs

If you are in real estate, offer to talk about how low mortgage rates are. If you are in auto sales, talk about the future of autonomous cars. Speak in broader terms about your business without “selling”. Provide knowledge, not a sales pitch.

Positioning yourself as an expert takes time and effort. The benefits however, can be long-lasting.

If you are looking for expertise in business insurance, we invite you to reach out to our team of business insurance professionals. They can take the hassles out of shopping for business insurance. Get just the coverage you need at a price you can afford. Contact us today.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Search All Blogs

Generic filters

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters

Read More Blogs

Your Perfect Beach Day: Tips for Effortless Fun in the Sun

Easy tips for a perfect, stress-free beach day.

Peace of Mind for Your Business: Key Moments When Insurance Pays Off

Business insurance: essential protection for common challenges.

Navigating Life Insurance: 5 Common Mistakes to Avoid for Your Financial Future

Avoid these 5 common mistakes when buying life insurance.

Your Car’s Health Check: A DIY Guide to Safety and Maintenance

Simple DIY car checks for safety and maintenance.

Budget-Friendly Home Upgrades: 4 Ways to Boost Your Home’s Value and Appeal

Boost home value on a budget with these 4 DIY upgrades.

From Cutting-Edge to Clutter: Modern Antiques Hiding in Your Home

Uncover the surprising “antiques” in your tech drawer.

Unlocking Customer Loyalty with Smart Data

Turn customer data into your business superpower.

Is There an Age Limit for Life Insurance? Understanding Your Options

The truth about age and life insurance eligibility.

5 Automotive Icons That Sounded Destined for Greatness

Uncover the powerful names behind legendary cars.

7 Surprising Facts You Didn’t Know About Home Insurance

Unexpected insights into the world of home and renters insurance.