Easy Ways to Make Your Small Business Look Like a Bigger Business

Easy Ways to Make Your Small Business Look Like a Bigger Business

There are a lot of benefits to being a small business. You can promote your one-on-one service, personal attention and how your customers won’t get lost in the shuffle. There are, however, also drawbacks if a potential client doesn’t feel you have the experience or resources toย get the job done for them. Here are some simple ways to make your small business appear to be bigger than it is.

Don’t Name it After the Owner’s First Name

There may be a certain charm to โ€œBob’s Lawn Careโ€ or โ€œPhil’s Paintingโ€ but for the most part a first name on a business telegraphs this is a small mom & pop business. Now a last name, changes that dynamic. โ€œAnderson Contractingโ€ or โ€œO’Neil’s Roofingโ€ sounds a bit more substantial.

Create a Tagline

Generally, larger, established companies have a tagline. Some examples include taglines like โ€œAnderson Landscaping. Creating a Greener Mid-State Regionโ€ or โ€œA+ Pre-owned Cars. Adding Value to Every Purchase.โ€

Get a Logo

It may not be Nike’s Swish or McDonald’sย arches, butย you can hire freelance artists online to inexpensively create a logo that can make you look big time. Consistent branding is a great way to make you appear larger than you may be.

Wear Uniforms

Whether you have a lawn care company, are into roofing, construction or even real estate, uniforms can give you and your team a polished appearance. The โ€œuniformโ€ may just be khakis and a green golf or quality t-shirt or something similar, but it still will send a message.

Get High Quality Business Cards

Even the most expensive high gloss, embossed cards are still relatively inexpensive. What is it worth to impress a prospect?

Purchase Quality Magnetic Vehicle Signs

If you have a tagline and logo, put them to use with your phone number on magnetic signs for your own and the company’s vehicles. A high-quality magnetic sign should appear to be painted on the vehicle.

Start a Blog and Promote It

Nothing makes you appear to be an expert like blogging about business-related subjects and promoting those blogs on social media and through emails. Be sure to include lots of tips and tricks for customers to use.

Create a Custom Guarantee

Develop and promote your own guarantee or warranty. โ€œThe A+ Guarantee: Drive your car for five days and if you’re not happy, we’ll give you your full purchase price on another vehicle on our lot.โ€ or โ€œYou’ll be happy with our lawn care service or your next mowing is free.โ€

Protecting your small business is the โ€œbigger businessโ€ thing to do. It also may be lessย expensive than you think. Contact us to discuss how a small business insurance program can protect you from theft, fire, vandalism, natural disasters and even liability claims. Contact one of our independent insurance agents to see how you can boast “insuredโ€ on your marketing materials.


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