How to Win More Customers
How to Win More Customers
Business is about more than competing and making sales. It is about winning customers. Customers that will come back again and again and refer others to you. How do you go about winning more customers? Here are a few thoughts.
A Customer is Worth More Than You Think
First of all, if you think the value of a customer is just in the sale you made you are selling them, and yourself short. When you recognize the value of their repeat business, referrals to friends, and their referrals, you begin to see the real value of each new customer.
Listen
Perhaps nothing will help you win more customers than purposefully and skillfully listening. People buy for their own reasons, and part of your job is to show them those reasons. Listen very closely to each question they ask. They have likely done the research; now it is up to you to fill in those final details.
Help Them
We sometimes may feel like we are selling a product or service when, in fact, what we are likely doing is helping them solve a problem. Determine what that problem is and provide solutions to help them.
Eliminate Their Fears
This can be done through your years of experience, warranties, guarantees, testimonials, and positive online reviews. It can also be done through memberships in civic and trade associations. Operating a fully insured or bonded business is also a way to ease their fear of making a decision.
Ask for Their Opinion, Questions, and Feedback
You can win more customers by keeping the lines of communication open and getting feedback. Why did they contact you? What more can you do? Who are they comparing you to? What do they like or dislike about your company and your competitors? Many times, you can win more customers by simply avoiding the bad strategy of a competitor.
Your potential customers are likely making comparisons. They compare your attitude, customer service, selection, warranties, and prices. Win in the important categories, and you will likely win more customers.
Comparing is also important when purchasing business insurance, and we can help. As an independent insurance agency, we work with a network of companies to find you the best value. Contact us to discuss your business, its risks, and how we can assist you.
Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder
Search All Blogs
Read More Blogs
Green Means Growth: How Environmental Responsibility Can Boost Your Business
It might seem like a secondary concern when facing immediate business challenges, but embracing environmentally friendly practices can actually be a powerful strategy for improving sales, attracting top talent, strengthening your brand, and even saving money. This article explores the tangible benefits of going green for your company’s bottom line and long-term success.
The Forgotten Beauty: Unearthing the Story of the Volkswagen Karmann Ghia
Beyond the iconic Beetle and the groovy Microbus, Volkswagen produced a surprisingly elegant and often overlooked sports car: the Karmann Ghia. This article explores the history, design, and enduring appeal of this “poor man’s sportscar” that has become a sought-after collectible.
Peace of Mind at Home: Building Your Essential Supply Stockpile
Recent global events have highlighted the importance of being prepared for the unexpected. This article outlines key non-perishable food items and essential household supplies that every homeowner should keep on hand to ensure comfort, security, and resilience during unforeseen circumstances.
Faded Glory: Remembering the Sports That Once Ruled Our World
Remember when these sports were huge? Take a trip down memory lane with harness racing, bowling, boxing, and poker, and explore their shift in popularity.
Shielding Your Dream: Essential Insurable Risks Every Small Business Faces
Protect your small business! Understand key insurable risks like liability, vandalism, theft, employee injuries, and business interruption, and how insurance can help.
Finding Your Financial Foundation: Understanding the Minimum Life Insurance You Need
What’s the minimum life insurance you really need? Learn about covering final expenses, debts, and providing immediate financial relief for your family.
The Century-Long Rumble: The Epic Rivalry Between Ford and Chevy
Relive the classic Ford vs. Chevy rivalry, from the Model T era to the Mustang vs. Camaro showdown and today’s truck dominance.
Living Large: Peeking at the United States’ Most Outlandishly Expensive Homes
Explore the incredible world of ultra-luxury real estate with a look at some of the most expensive homes recently sold in the United States.
Curious Origins: Unraveling the Stories Behind Everyday Phrases
Uncover the surprising stories behind everyday phrases like “holy Toledo,” “crocodile tears,” “jaywalking,” and more!
The Unprotected Majority: Why Business Insurance Isn’t a Luxury, It’s a Necessity
Don’t gamble with your business! Learn why business insurance is a critical investment, not a luxury, and how affordable coverage can safeguard your future.