Thoughts About Naming a New Business

Thoughts About Naming a New Business

Do you have a small business? You probably remember exactly why you named it what you did. There are multiple approaches to naming a business, ranging from the practical to the personal. Here’s a look at some of those approaches and the positive and negative aspects of each.

A Family Focused Name

Family associated names can convey a personal approach. They tend to put your reputation on the line. Example names could include last names like “Smith’s Plumbing and Heating” or “Jones and Sons Landscaping.”

First Name Companies

It couldn’t get any more homespun or friendly than naming a business after the primary stakeholder. There’s something simple and attractive about names like “Lisa’s Pet Grooming,” “Mark’s Electric,” or “Steve’s Storage.”

Alphabetically Friendly

When the yellow pages were a critical source for finding products and services, some businesses chose an alphabetically-friendly name to keep their name at the top of their business category. It is why companies use “A-1,” “AAA,” “Acme,” or “Apex” in their business names. With digital searches, it is less critical today, but many still subscribe to the practice.

Community Focus

Since many search by product name and location today, community names are playing a role in business names. “Smithville Plumbing,” “Anytime Real Estate,” or “Smallville Remodeling” could pay dividends.

Names That Convey Size and Strength

Small businesses can often benefit from creating an impression of size and experience. “Gold Metal Roofing,” “Legacy Bookkeeping and Accounting,” and “Five-Star Landscaping” are a few examples.

A business name can help with branding and can even make a company easier to transfer or sell in the future. It is worth giving some serious thought and research to.

If you have a business, is it being protected through business insurance? We can help. Connect with us and let’s discuss your business and its risks. We will search our network of companies to craft a business insurance policy to fit your needs and your budget. Connect with us to get started today. You took the time to carefully name your business. Now it is time to carefully protect it.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Search All Blogs

Generic filters

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters

Read More Blogs

7 Surprising Facts You Didn’t Know About Home Insurance

Unexpected insights into the world of home and renters insurance.

Still Living in the Stone Age? 7 Signs You’re Resisting Technology

Uncover your tech resistance and unlock modern convenience!

Beyond the Basics: 3 Unexpected Ways Business Insurance Protects Your Company

Unlock hidden benefits of smart business insurance.

Uncovering Life Insurance’s Most Intriguing Questions

Dig deeper into life insurance with these uncommon questions.

Beat the Pump: 5 Smart Ways to Slash Your Gas Bill

Easy tips to save big on gas and car costs.

Decoding Your Home Insurance Bill: Factors That Matter Most

Uncover the hidden factors shaping your home insurance bill.

Step Back in Time: 7 Small Towns with Unique American Atmospheres

Discover America’s most atmospherically unique small towns.

Beyond the Bar: Customer Service Lessons from the Best Bartenders

Unlock customer service secrets from your favorite bartender.

Your Safety Net Has a Safety Net: Understanding the Life Insurance “Free Look” Period

Discover your life insurance policy’s “free look” period.

From Edsel to Yugo: Three Automotive Flops That Made History

The biggest blunders in automotive history.