Thoughts About Naming a New Business

Thoughts About Naming a New Business

Do you have a small business? You probably remember exactly why you named it what you did. There are multiple approaches to naming a business, ranging from the practical to the personal. Here’s a look at some of those approaches and the positive and negative aspects of each.

A Family Focused Name

Family associated names can convey a personal approach. They tend to put your reputation on the line. Example names could include last names like “Smith’s Plumbing and Heating” or “Jones and Sons Landscaping.”

First Name Companies

It couldn’t get any more homespun or friendly than naming a business after the primary stakeholder. There’s something simple and attractive about names like “Lisa’s Pet Grooming,” “Mark’s Electric,” or “Steve’s Storage.”

Alphabetically Friendly

When the yellow pages were a critical source for finding products and services, some businesses chose an alphabetically-friendly name to keep their name at the top of their business category. It is why companies use “A-1,” “AAA,” “Acme,” or “Apex” in their business names. With digital searches, it is less critical today, but many still subscribe to the practice.

Community Focus

Since many search by product name and location today, community names are playing a role in business names. “Smithville Plumbing,” “Anytime Real Estate,” or “Smallville Remodeling” could pay dividends.

Names That Convey Size and Strength

Small businesses can often benefit from creating an impression of size and experience. “Gold Metal Roofing,” “Legacy Bookkeeping and Accounting,” and “Five-Star Landscaping” are a few examples.

A business name can help with branding and can even make a company easier to transfer or sell in the future. It is worth giving some serious thought and research to.

If you have a business, is it being protected through business insurance? We can help. Connect with us and let’s discuss your business and its risks. We will search our network of companies to craft a business insurance policy to fit your needs and your budget. Connect with us to get started today. You took the time to carefully name your business. Now it is time to carefully protect it.


Do you have questions about your insurance? Find an insurance agent near you with our Agent Finder

Search All Blogs

Generic filters

Buzz Your
Insurance Agent

Search for a local agent with our agent finder map.

Agent Finder

Want to learn more about our blog writer?

Read more about KayLynn's background.

Click Here

Search All Blogs

Generic filters

Read More Blogs

Beyond Boredom: Unearthing the Surprising Stories Behind Our Favorite Board Games

Game night secrets revealed! Discover the surprising origins and quirky facts behind your beloved board games.

Avoiding the Pitfalls: Common Mistakes of At-Home Businesses

Launch your home business right! Learn to avoid the common errors that can derail your entrepreneurial dreams.

Your Life Insurance Recipe: Crafting the Perfect Blend for Your Family’s Future

Find your perfect life insurance mix: Learn how to blend term and permanent policies for optimal family protection.

From Ford’s Innovation to Today’s Marvel: Unveiling the Secrets of Modern Car Production

Beyond the assembly line: Discover the surprising speed, customization, and quality checks involved in modern car manufacturing.

Beyond Pizza and Promises: Recognizing When It’s Time to Hire Professional Movers

Time to call the pros? Learn when pizza and beer just won’t cut it for your next move.

Mapping Our Roots: Uncovering the Stories Behind American City Names

City names revealed! Discover the historical, religious, and geographical influences behind the monikers of American cities.

The Agile Approach: Why Short, Focused Plans Are Overtaking the Mammoth Business Blueprint

Ditch the doorstop plan! Discover why concise, adaptable strategies are the new gold standard for business success.

Embracing Tomorrow: The Practical Power of Planning for Life’s Only Certainty

Face the future with confidence: Understand how planning for life’s only certainty with life insurance can provide lasting security.

Steering Your Savings: Taking Control of Your Car Insurance Rates

You’re in the driver’s seat! Learn how your credit, driving habits, vehicle choice, and smart shopping can lower your car insurance costs.

Underfoot Upgrade: Transforming Your Garage Floor from Forgotten to Fantastic

Don’t ignore your garage floor! Discover easy and impactful ways to upgrade this often-neglected area of your home.